An Invitation to Action

Portugal - An Adventure of Discovery is a landmark multimedia initiative created to promote the image of Portugal to a worldwide audience and to inspire a renewed sense of identity and pride in its rich cultural heritage. With a projected audience of between 65 and 105 million viewers, it represents a once in a lifetime opportunity for institutions and corporations to join in a partnership of progress: AN INITIATIVE OF UNPARALLELED UNIQUENESS AND IMPORTANCE TO THE SOCIOECONOMIC DEVELOPMENT OF PORTUGAL AND ITS PEOPLE. The full potential of this ambitious project will be realized with the active participation and commitment of Portuguese institutions, corporations and responsible citizens.